More Effective.
Costs Less.

Transform Communications
& Advocacy Efforts Online

Tight budgets. High stakes. And more scrutiny than ever before. Today's environment demands a new approach to your advocacy and political efforts.

Visuality has been pioneering the use of creative, innovative online advertising and Web-based communications for education associations and other progressive organizations across the country. Not only is it a cost-effective approach, Web-based communications can provide more opportunity for engagement, audience targeting, and direct action than traditional media ever could. Through a combination of aggressive online advertising and targeted Big Seed communications to members, we have demonstrated a tremendous ability to:

  • Spread a public message widely through millions
    of impressions that reach every corner of the state;
  • Include a wide variety of mobile devices (eg iPads,
    iPhones, and other smartphones);
  • Generate considerable online viewings of specific pieces of
    media (ads, videos, etc.) by targeted, specified audiences;
  • Drive significant traffic back to a Web site, to expose the
    audience to more information, additional media, and specific
    action opportunities; and
  • Encourage participation in social networking, volunteer efforts,
    fundraising, and other important campaign-related efforts.

And we have done it all for significantly less than the cost of a traditional paid media campaign.

A recent client came to Visuality soon after spending a large budget on a "statewide" television campaign. That campaign lasted just one week, likely missed 10% - 15% of the state, drove just over 10,000 visitors to their Web site, and ended up costing somewhere between $850,000 - $1 million.

Visuality then worked with this client to develop an aggressive online campaign — a combination of widely-dispersed display advertising, social networking and social media advertising, and Web video advertising — for a total budget of less than $100,000: approximately one-tenth of that client's traditional media budget! We also created and placed the entire online campaign within just a few days. The results:



  • A three-week campaign that touched every corner of the state;
  • More than 17 million total impressions of our message;
  • Web ads displayed on high-profile sites like nytimes.com, facebook.com, huffingtonpost.com, talkingpointsmemo.com, salon.com, accuweather.com, and many more;
  • Nearly 1.5 million viewings of our 30-second and 15-second ads;
  • More than 10,000 full viewings of an extended two-minute video; and
  • Approximately 100,000 clickthroughs to the client's Web site!
Those results were tremendous, and they were accomplished all for a budget that was significantly less than the size of an effective traditional media campaign in the same state. In addition, we were also able to monitor the buy daily and adjust as necessary to drive up impressions on particularly valuable sites, or capitalize on the success of a particular component of the online campaign.
That kind of success has been consistent everywhere we have applied this approach, and it represents an effective alternative to — or supplement for — traditional media, depending on your budget. Simply put: our Web-based media and strategies can help you engage members, reach the public, and dramatically increase traffic to your Web site in an affordable, cost-effective way.
And through our carefully-cultivated relationships with providers and networks across the country, we can quickly and efficiently implement a campaign in any state, exactly when you need it.
From member engagement to legislative advocacy to direct involvement in election campaigns: Visuality's innovative, cost-effective Web-based strategies — including Big Seed media, social networking strategies, aggressive advertising, and more — can help you achieve the results you need.
Visuality can help you be successful. We can do it for less. And we can provide you with the metrics and data you need to demonstrate the return on your investment, as well as your commitment to covering the entire geographic area important to your stakeholders.

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