Case Study:
NYSUT & Visuality
Member Action Center + Social Media
Visuality developed the NYSUT Member Action Center (MAC) as a Web-based hub for netroots action, harnessing the power of one-click online activism and social media linking to deliver a strong, united message.
The MAC - along with social media presences on Facebook and YouTube - were developed prior to the 2012 New York state legislative session. The MAC's purpose is to cultivate and engage a community of netroots activists primarily composed of NYSUT members, but also including non-member activists who are interested in the association's core issues: education, health care, protecting working families, and fairness in taxation, among many others.
MAC in Action:
The primary goals of the NYSUT MAC are to:
1. Provide an easy, action-focused Web center for NYSUT members that maximizes action- conversions and facilitates ongoing netroots activism.
2. Increase NYSUT's list of E-Activists: members (and friends) who are regularly engaged to cyber-lobby and take action on behalf of the association.
3. Begin to cultivate an engaged social networking community of politically-focused members and other friendly activists.
MAC Delivers:
The NYSUT Member Action Center went "live" in late January of 2012, and after just a year its usage numbers included:
> More than 70,000 individual activist visitors.
> More than 1 million faxes sent.
> More than 60,000 new Facebook fans.
And those are just "topline" metrics.
For more information about the NYSUT Member Action Center and how it can be adapted for your organization, contact us at admin@visuality.com or (608) 271-3305 x221.