Case Study
Maryland State Education Association
Great Public Schools for Every Child


With funding and other key education issues unsettled in Maryland, the Maryland State Education Association reached out to Visuality to help implement an aggressive, comprehensive media strategy.

From building a media-rich, interactive campaign website to supporting e-communications vehicles, devising community relations strategies, and implementing a statewide radio and television campaign: Visuality worked closely with MSEA on the full implementation of its comprehensive campaign.

In addition to building a statewide media presence and supporting the efforts of friendly political leaders to find an education solution, MSEA's campaign has been highly successful in engaging the general public. From outstanding participation in community conversations to positive feedback delivered through its web site, MSEA took an important step in engaging the public and laying the foundation of support for future education activism and support.